The day you define your brand.

What if your brand was a clear idea everyone understood.
An idea not from an agency, but from your own team.
What if all this work, took your team one day.

We call this brand positioning. It's all about realising
the maximum potential for your business by claiming
a brand idea that captures your competitive advantage.

Who's it for?

Our clients range from entrepreneurs to global market leaders.
We support executive boards in realising the potential of their corporate
brands as well as companies preparing new product launches. All our clients
are looking to focus their resources behind a more compelling brand that connects with their customers.

"In half a day our business became
clear as a brand."

Jacco de Jong - TradeWiz International

What you can expect

Inspiration and focus

Challenge the status quo

Consensus in your team

Clarity about your brand

A quick look at our case studies

Nedap Store !D

Open Universiteit

TradeWiz
A quick look at our case studies

Rijkswaterstaat

Adnovate

PaperlinX
A quick look at our case studies

Bugaboo

About

Brands are never created by agencies. Brands are built on
the people leading a business. That's why we have always used management team workshops to reveal the business situation
and ambition, connect them to the relevant brand, and create consensus for the work ahead.
It's not rocket science. But focusing on the right decisions and joined up thinking are essential to creating a successful brand.

Our team

Branding consultants Kyle Talbot and Annelies Nagel have helped create leading international brands for over 20 years. They’ve put advanced branding theory into practice in some
of the most competitive markets and complex organisations,
with particular experience of creating brands in business to business and industrial markets.

Clear Objective
How should we position our new brand in the market?
How can we get customers to understand our value?
We start with a clear objective for your brand, and the people
in your business who have the most influence in achieving it.

Situation
Analysis
Your current product, your organisation,
your value chain,
your customers,
and your competitors
all come under
the spotlight.

Action
Once your positioning is clear,
you need to agree how to make
it happen. We cover immediate
and longer term steps and prioritise them.